Ba Hons Fashion Promotion And Communication
Students can choose to work Independently or form collaborative partnerships to realise their proposition in developing the project through to completion. This unit introduces students to the fashion marketing theories and processes. Students will explore the marketing mix, market research and marketing strategies for different size organisations, before researching the influence marketing has on profit, reputation and the customer relationship. This unit explores fundamental aspects of advertising, the history, theories, purpose, scope and optimum channels. Students will investigate audiences and markets, as well as the psychological influence, impact and ethics of story-telling in marketing campaigns. The range of perspectives in project management studies are analysed both in theory and in practice. The application of theories is enhanced through the use of case study examples in the public, private and third sectors, encompassing an analysis of project management in a range of