It holistically considers the whole process from selecting roles, applications, CV development, interviews, assessment centres. Students are equipped with all the core skills for them to apply and enter the professional career within a marketing related function. The second year sees students develop their professional skills, behaviours and attitudes, whilst furthering their knowledge of customer behaviour. Core units will provide insight into product innovations, examining what is needed to develop a new product and bring it to market, and also digital marketing, particularly in relation to analytics, customer behaviour and market segmentation. International While she may not be in a creative role now, that broad understanding means she can confidently represent the creative teams and make strategic decisions. For years I have been drawing, painting and sculpting - prompting me to study Fine Art BA. And as a result, I have expanded my knowledge and learned more about fine art in